So you are a proud business owner, waiting for the steady stream of eager customers to come your way. Maybe it's time to stop waiting and start marketing. Marketing can make or break a business, but with so much to learn and so many options it can feel overwhelming.
Some business owners fall in to the trap of assuming that search engines will suddenly bring a wave of customers to their new website. A small number of people will find you this way, but you also need to incorporate your web address into your other marketing material. Having a website also opens up other online advertising channels.
Search Engine Optimisation (S.E.O.) is the process of tailoring the content of your website to improve its position in the results of search engines. Search engines are a free source of traffic to your website so it is well worth the effort to ensure your website is represented effectively.
This article gives you the knowledge required to edit a website that uses Head Start Design's content management system. It also provides links to other articles that will help you to make the most of your website.
Your content management system may hide the complexities of web design and remove the need for any coding skills, but you still need to ensure you are up-to-speed with some basic knowledge.